Our staff is here to help you achieve your goals. We hold each and every coach to an extremely high educational standard but also make sure that everyone working here relay what they know effectively in an easy to understand manor. Nobody wants a science lesson when they train, we are here to get you the results you are looking for!


Chad Hobbs

Owner / Head Coach

After an injury plagued collegiate basketball career Chad wanted to learn everything he could about effective strength and conditioning programs to help others avoid what he went through at the next level. He brings this thoughtful approach to his coaching at The Athlete Factory. Chad prides himself on relating to the athletes on a personal level to have an understanding of what their goals really are and help guide them towards it. The best part of the job is going to watch the athletes play their respective sports and see the habits and performance gains come out during competition!

  • BS in Exercise Science (Mayville State University)
  • Extensive work with Alan Stein (Pure Sweat Basketball)
  • Extensive work with Power Athlete HQ
  • 4 Years Collegiate Basketball
  • Certified Physical Preparation Specialist Level 1 (CPPS)
  • Certified Physical Preparation Specialist Level 2 (CPPS)
  • USA Weightlifting Level 1 Coach (USAW)
  • CPR/AED Certified
  • CrossFit Level 1 Certified
  • CrossFit Kids Certified
  • CrossFit Specialty Certifications:
    • Football
    • Gymnastics
    • Kettlebell
    • Olympic Lifting
    • Nutrition
    • Endurance
    • Movement/Mobility

Austin Curtis

Director of Training / Head Coach

A Bloomington, IL native, Austin went on to play linebacker at College of DuPage in Glenn Ellyn, IL. After junior college, he decided to serve his country and enlist in the United States Marine Corps. After an honorable discharge, he attended Illinois State University, receiving his degree in Exercise and Science in 2012. When not working with others, he is an active raw Powerlifter and Strongman competitor. In addition to being a dedicated father and husband, he his passionate about mentoring youth and instilling the same work ethic, confidence, and character he developed while serving our country in the Marines.

  • Certified Physical Preparation Specialist (CPPS)
  • Certified Football Preparation Specialist (CFPS)
  • Athletes Acceleration Speed and Conditioning Coach
  • Cressey Performance Elite Baseball Mentorship
  • CrossFit Football Certified
  • International Sports Sciences Association – Sports Conditioning (ISSA)
  • Served 4 years in the United States Marine Corps.
  • Bachelor’s Degree in Exercise Science
  • 2 Years of Collegiate Football

Zac Turner

Director of Nutrition & Personal Training

Zac is the definition of a fitness enthusiast. He has an extensive knowledge base on all things to do with training, nutrition, program design and supplements. Zac has personal experience with competing in bodybuilding, powerlifting and CrossFit. Aside from his own competitive experiences Zac’s Clients’ results speak volumes about his training style. Zac has been able to implement his systems that has made he and his clients successful throughout the entire Athlete Factory staff making this the most respected, well-educated personal training department in the area.

Aside from being the Personal Training Director, Zac also is our go-to authority for all things dealing with Nutrition. He has proven that he can work with any type of dietary restrictions, weight loss/weight gain, performance increases and much more.

  • CrossFit Level 1 Certified
  • Certified Physical Preparation Specialist Level 1 (CPPS)
  • Certified Football Preparation Specialist (CFPS)
  • Precision Nutrition Level 1
  • Precision Nutrition Level 2
  • Certified Program Design Specialist (CPDS)

Andrea Morris

Office Manager / Personal Trainer

Growing up in the Bloomington, Andrea has always had a love for sports and competing. She played a variety of sports all through high school , and stayed connected with the active lifestyle in college. As an athlete, she remembered the coaches that had a positive impact on her development as an athlete as well as an individual. They are the ones that inspired her to pursue coaching. She became passionate about the progress of others and instilling a strong work ethic within them. This career allows her to combine her love of CrossFit, sports, and pushing others to achieve their full potential.

Outside of coaching, Andrea is an Elite Raw Powerlifter and dedicated to her training. She is fortunate to have Athlete Factory’s, Austin Curtis, as my powerlifting coach and looks forward to developing herself as an athlete in the sport.

  • CrossFit Level 1 Certified
  • CrossFit Sport Specific Application Certification

Donovan Muldrow

Personal Trainer

Having always had a passion for fitness Donovan followed a very natural progression and found his calling as a personal trainer. He has been in the Personal Training Industry for 10 years now is committed to constantly improving his craft and focusing on his clients goals. Donovan not only helps his clientele achieve the results they set out for but strives to help them set new goals to prevent stagnation. He also makes clear to anyone one he works with that it is a true partnership and there is a level of personal responsibility and habit forming that have to be accomplished to achieve long lasting sustainable results.

  • A.C.E. Certified Personal Trainer and Coach for 10 years
  • A.C.E. Functional Training Specialist
  • National, and a World Champion, Powerlifter with Multiple Records
  • Sponsored Athlete
  • General Strength Gain and Fat Loss Specialist

Cameron Gentry


Cam is a graduate from Illinois State University with a Bachelor’s Degree in Exercise Science. While playing basketball and baseball all four years of high school, Cam fell in love with sports performance training. His passion for the success of every athlete that walks in our doors is evident each and everyday. Cam strives to improve movement quality, strength, and speed so that they are able to play at their peak performance level on the court or field without injury.

  • NSCA (pending)
  • Exercise Science B.S.
  • CrossFit Level 1 Trainer
  • CrossFit Sports Specific Certification

Eric Gonzalez

Coach / Personal Trainer

Originally from Streator IL, Eric enlisted in the Army in 2002 and served in Iraq from 2003-2005 in the 1st Infantry Division. After returning home, he moved to Normal and later worked as a mail carrier until 2014. His desire to improve his health and fitness as well as his eagerness to help others lead him to pursue a career as a personal trainer and coach. He is currently a junior at ISU working on his degree in nutrition. As a hobby, Eric competes as a powerlifter, and most importantly, is a dedicated husband and father of two.

  • A.C.E. Certified Personal Trainer
  • USPA Certified Powerlifting Coach
  • Kabuki Movement System Certified
  • Crossfit Sport-Specific Certification
  • Served in the United States Army

Tony Giammaria, MBA

Coach / Personal Trainer

Since I was little, I have always been passionate about exercise, movement, and challenging the mind and body. From running timed obstacle courses in the park to practicing and playing every ball sport I could get my hands on, living an active lifestyle has impacted me greatly. Now, after years of competing, I want to positively impact your life by helping you achieve your fitness goals, whether it be feeling better day-to-day or increasing your performance on the field and court!

I will challenge you to increase your potential, to encourage building confidence in yourself and your abilities to build a strong work ethic through sweat equity. Beyond that, I want to develop character within young athletes to carry through life by which hard work instills, as the discipline is in the details. So, if you are ready to increase your potential, let’s get after it and grow together!

  • CrossFit-Level 1 Certified

Are you an experienced trainer or looking for an internship?